Beauty Feature: yaby cosmetics and Liz Yu

One of the great things of being a part of a makeup artist community and attending events for makeup artists is meeting and learning about other brands. I had learned of yaby cosmetics a few years ago from other makeup artists in the industry. When I realized that Toronto makeup artist, Liz Yu, was the genius behind the brand I knew I just had to meet her.

Well, it took us almost 3 years to officially meet in person! I had the awesome pleasure of finally meeting Liz at Toronto IMATS this year. With all the success she's had with yaby cosmetics and as an artist, her sweet and absolutely down-to-earth personality was refreshing!

The concept behind yaby and the reason the line is so popular are for the customizable and compact palettes. Liz was searching for solutions to condensing her growing kit and decided if you can't find it make it yourself! These handy palettes not only save on space, but the planet as well. Every shade comes in a refillable pan!

A swatching frenzy began when I visited the yaby booth at IMATS. The range of colours were just beautiful and highly pigmented. The top swatches are of a bronzer and some blushes. I fell in love with the bronzer - the colour was so rich and deep. My other faves were the pearl paint shadows (swatch below)! The texture felt like a cream but had a powder finish. The shadows are also saturated with colour so what you see is what you get - very important when working with photography or video.

The palettes come in a range so you can customize to your needs. One palette can hold up to 40 eye shadows - a makeup artist's dream! Sigh...if I ever get back into makeup full-time I will definitely be snatching up a few palettes!

yaby, created for the makeup artist but is perfect for makeup junkies who have a love for makeup and are tired of overflowing makeup bags! Thank you to Liz for stopping to chat with Makeup Junkie!

For more information on the products and pricing, visit www.yabycosmetics.com.

Have you tried yaby cosmetics? Makeup Junkie wants to know!

For more coverage on IMATS, click here.